Monthly Archives: September 2016

Blogging In Nigeria: How To Make Money Online Blogging In Nigeria (2016 Beginner’s Guide)

Posted on - in Blogging In Nigeria, Make Money Blogging

You must have heard it.

I mean: individuals making it big blogging in Nigeria.

The likes of Linda Ikeji of Lindaikejiblog.com , Uche Pedro of Bella naija, Jide Ogunsanya of Ogbongeblog.com etc.

In fact, when Linda Ikeji publicly announced that she makes million of Naira from blogging and bought a mansion in Banana Island, every Nigerian has jumped on the bandwagon.

Fascinating, right?

But, can you actually make money blogging in Nigeria?

blogging-in-nigeria

Yes you can.

But get this straight: blogging is not a get rich scheme.

If you think all you would do is start a blog today and start earning income from it within few weeks, then you must be in a pipe dream.

Making money blogging is not that easy as you might have thought.

Now, listen to this:

Linda Ikeji started her blog, lindaikeji.blogspot.com in 2007, when blogging was not even popular in foreign countries – let alone Nigeria.

She didn’t earn a dime from her blog until about 4 years after consistent blogging: always on her toes to craft posts on daily happenings in the entertainment industry.

Now, that’s resilience, persistency and passion for what she does.

So, if you’ve been sold to the big fat lie and scams saturating the internet today about making money blogging very fast.

Ditch that mindset entirely.

Most scammers always paint a better picture of the whole thing in order to entice you to buy their crappy products or swindle your hard-earned money.

To make reasonable amount from a blog, you need to take your time to choose a topic you’re can write about consistently, keep yourself abreast with proven traffic generation techniques that will help you attract readers and devise a method of making money from your blog that correlates with the focus of your blog.

In fact, you need a fool-proof business plan for your blog to succeed today. You can grab my free ebook: How To Create A Powerful Business Plan For Your Blog.

Maybe this is the first time, you’re hearing this but that’s the fact.

Before taking a plunge into blogging, I advice you take your time to the following post (below) to shed more light on the intricacies of building a profitable blog:

And when you’re done, take your time and leverage several ways to make money blogging, some of which are:

1. Selling information products

Information products are information about a particular topic that has been packaged so others have gain the knowledge or have access to it. And they can come in different formats: e-books, print books, manuals, workbooks, videotapes, downloadable audio files etc.

If you’re very good at a particular topic that Nigerians are eager to learn about or you have a knack for researching the internet and compiling high quality information that answers people’s questions, end their worries and provides solutions to their problem.

You can package your knowledge into an information product and sell it.

Do you know what’s fascinating about this business?

Once you’ve put everything in place, you can continue to make money from your effort – even while you’re asleep or taking a vacation.

That’s what I call passive income!

But before you get excited, here’s the drill:

To succeed in this business, you must be very good at online marketing and writing sales pages that convince and convert prospects quickly to enter their credit card details (or race to the bank) to buy from you or better yet, you could hire a freelance writer (like me) to help you out.

You must take your time to build an audience that trust you and see as an expert in your niche.

So, how do you do this?

A good way to win the hearts of Nigerians is to start a blog on your topic of expertise or a niche you’re passionate about and offer value to readers by providing free, helpful and resourceful content that adds value.

With time, you would have built a loyal audience that loves your content, trust you and are more willing to buy from you.

For example, if you’re a website designer – you can start a blog where you share website set up tutorials and tips.

This way, you would definitely attract a large amount of individuals who are searching the web for helpful website tutorials and find your content valuable.

They’ll see you as an expert in your niche and selling your information products will be as easy as sending an email or eating a piece of chocolate.

In order words:

Build an audience first, before selling your information products. Share this quote: [social_share style=”circle” align=”horizontal” heading_align=”inline” text=”” heading=”” facebook=”1″ twitter=”1″ google_plus=”1″ linkedin=”1″ pinterest=”0″ link=”” /]

But here’s a caveat:

When you intend to sell an information product, ensure it contains the information you promised on the sales pages or ebook cover.

Most desperate “information marketers” have a knack for promising heaven and earth on their sales materials while in true reality their information products are full of shit and offer no help.

Don’t go that route as that’s a sure-fire way to tarnish your image online. I’ve had personal experience with some of these scammers and I shared my story on my about page.

If for example, you intend so sell a book that promises people how to lose 30 pounds in 30 days.

That’s actually unrealistic as losing weight is not that easy as it takes time and consistent efforts to achieve success.

So, ensure your book will actually leaves up to the promises.

2. Affiliate marketing

In simple terms: Affiliate marketing involves earning a commission by promoting other people’s products or services.

So, how does affiliate marketing work?

Here’s is a good illustration: You register to become an affiliate with any online store or affiliate programs that accepts Nigerians such as Jumia, Konga, Amazon, Clickbank, Commision Junction, Market Health etc.

After doing this, you’ll be assigned a unique, trackable link (called affiliate link) and your next line of action would be to start promoting the products on your website (using your affiliate link) and when a customer buys a product through the link or banner placed on your website; you get a fat commission on that sale.

In order words: you find a product you intend to promote to readers of your blog and earn a commission for each sale.

In 2015, the owner of NaijaTechGuide made a killing sum as a Konga affiliate, making him the first blogger to make 1 million naira with Konga.

The most interesting part of affiliate marketing is that you don’t need to go through the nerve-racking process of creating a product to sell.

In fact, some affiliate programs pay as high as high as 100% commission when someone buys from your affiliate link.

I do affiliate marketing on this blog, sharing some products and services and get a commission when anyone buys through my affiliate link. If you’ve purchased any product I recommend on this blog using my affiliate link I want to say a big thank you. Thanks for your support and believing in my recommendations, it means a lot!

But here’s a caveat:

Only recommend products and services that you’ve used and have experience with. Honesty is the best policy when it’s comes to affiliate marketing.

3. Google adsense

Google adsense is a cost-per-click (CPC) advertising progam, owned by Google, which allows anyone who want to put ads which are relevant and related to the content of their site.

So, how does Google Adsense work?

It’s simple: just apply for adsense, after getting approval – you can create ads code which you place on specific areas of your blog.

These ads could be in form of banners or text.

When a visitor clicks on these ads, you get paid a specific amount per click or per impression. The cost per click or impression varies depending on the country, keyword and other factors as Google does not disclose this.

In fact, over 90% of bloggers in Nigeria use Google adsense as their monetization strategy. I don’t use it on this blog for certain reasons.

But to really succeed with Google adsense or any other ad network for that matter, your blog must attract reasonable amount of traffic.

And when I say reasonable amount of traffic, I mean: thousands of visitors per day.

Only then can you start earning reasonable income from Google adsense.

The mistake most individuals (especially beginners) make is applying for adsense when their blog is not ripe for it. You can imagine someone signing up for an adsense account just few weeks after creating a blog, in fact a free blog for that matter.

What they don’t realize is this:

Google adsense is very strict when approving an account, especially when you’re signing up from Nigeria, and follow numerous scrutinies before approving anyone. This could be: the domain age of your blog, the type of content on your blog, the amount of content on your blog, your organic traffic and other factors.

In fact, this has made most bloggers delve into using a VPN (Virtual Private network) that disables the Nigerian IP in order to get approval for Google adsense.

And when they finally get approval, they either get banned along the line or find it difficult to withdraw their money when it’s the right time.

Some have even been scammed when they consider buying an adsense account from someone else.

Take your time, offer the right content on your blog that attracts visitors and getting approval will be easy-peasy!

 Other advertising program similar to Google adsense include: Infolinks, chitika, addynamo etc.

4. Private Advertising

This simply involves selling advert spaces on your blog to advertisers directly. These advertisers could be: business owners, bloggers, companies, e-commerce sites etc.

To do this effectively, you need to craft a highly compelling page (called an “Advertise here” page) where you display your stats, daily visitors, Alexa rank, social media presence and other attributes of your blog that’ll convince advertisers to buy advert space on your blog.

This blog monetization strategy will work well if you command a good amount of traffic, especially search engine traffic on a daily basis.

Linda ikeji uses this method on her blog because her blog is very popular. Most foreigners visit her sites to get latest updates and happenings in Nigeria.

Banks (GTBank, First Bank etc.), telecommunication service providers (MTN, Etisalat etc.), entertainment firms, big brands (Guiness, Coca-cola etc) … all queue up to place advert on her blog.

This is possible because she’s one of the pioneer bloggers in Nigeria, a social media personality and her blog attract thousands of visitors per day.

Also, Seun Osewa does this well on his popular forum: Nairaland.

If your blog isn’t as popular but has a high engagement, attracts a reasonable amount of traffic monthly, you can pitch advertisers to place ads on your site.

1 out of 5 will always respond.

5. Selling online courses

The market for online courses is surging right now and this gives people who are knowledgeable about a topic the opportunity to show people how to do things and get paid for it.

Well, if you’re wondering: “what’s an online course?”

Here’s my definition:  It’s a web-based training class that goes in dept on a particular topic and the lessons are delivered in a step-by-step fashion over a specific period of time.

There are topics that just can’t be covered fully in an ebook or blog posts as the information will be too overwhelming and cause confusion for “students”.

Hence, the emergence of online courses.

As the lessons are delivered systematically and implemented diligently. An online course can be delivered through various mediums like membership sites (where individuals who sign up for the course can log in to have access to the lessons), email autoresponder (where the lessons are delivered through email) or third party like udemy.com.

You can write an online course about any topic of expertise: business, relationship, blogging, weight loss, amazon publishing, make money online, freelancing, cooking, website design, software training, admission, finance and the list goes on…

And the best part?

People who sign up can go through the lessons in the course at their own pace without being imposed to be online always or travel to have access to the course.

Conclusion

Most Nigerians believe making money from blogging involve creating a blog for people to click ads and banners on your site. I’m sure (after reading this post) that you’re now open to other ways you make money blogging.

In fact, you can actually implement up to three or more monetization strategies on one blog and earn consistent income.

Now, over to you!

Do you make money from your blog? Which of this monetization strategy do you intend to use for your blog? Feel free to share your thoughts or ask any questions about this post. I’ll definitely reply!

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Popular Blogging Terms You Really Need To Understand before Starting a Blog

Posted on - in Uncategorized

If you’re new to the blogging world, you must have come across some terms that you weren’t familiar with and you’re like: “What the hell does this mean?”

start-a-website-with-blogging

Well, there are thousands of blogging terms on the internet today and you could get overwhelmed and confused if you don’t understand some blogging terms.

So, if you intend to start an online business in Nigeria today or you’re new to the blogging world, here’s a super-detailed list of blogging terms you need to understand:

1. Affiliate

An affiliate is an individual who participates in an affiliate program by promoting their products, service etc. and earns a commission when someone completes a transaction.

When the person signs up for the affiliate program, he or she is given a unique trackable link (called affiliate link) which is used in promoting the service.

When someone clicks through his link and completes a specific transaction, he earns a commission. The transaction could be: to buy a product, fill a form, register etc.

2. Affiliate program

This is a program where other people (called affiliates) register and agree to advertise the merchant’s products and service.

In return, the affiliates earn a commission for promoting their services. There are numerous affiliate program you can promote in Nigeria: Jumia Affiliate program and Konga Affiliate program.

3. Anchor text

This is a text or group of words that that includes a link whereby when you click on the text, it directs you to the link. Here’s a good example of an anchor text: How To Make Money Online In Nigeria.

4. Article

This very blog post you’re currently reading is an example of an article. Most articles are written on blogs and comprises of various topic you can ever think of.

5. Auto-Responder

These are series of emails sent to people that signs up for a particular newsletter.

6. Alexa rank

This is a measure of how a website is doing relative to other sites over the past 3months.

The rank is calculated using several factors like daily unique visitors, daily page views etc. and the site with the highest number get ranked number 1.

If you have a website or a blog, you can check the alexa rank by visiting www.alexa.com and enter your domain name.

7. Bandwidth

This refers to the amount of data that has been allocated for different activities that would be carried out on a website.

These activities could be: when a visitor opens a web page, downloads a video, ebook or leaves a comment. The amount of bandwidth differs depending on the web hosting company of the website.

Siteground, the web host that powers this blog, offers an unlimited amount of bandwidth plus other amazing benefits.

 8. Blog

A blog is a form of a website that displays content on the homepage in a reverse chronological order, where older posts appear below newer posts. To really understand what a blog is and how it differs from a website, go read this post: What’s the Difference between a Blog and a Website?

9. Blogosphere

This refers to the entire network of blogs on the internet.

10. Bookmarking

This simply means saving a web page or website in your browser with the intention of visiting it again.

11. Backlinks

This is a link on a website that’ll redirect to another website. There’re two types of backlinks: “do follow” and “no follow”.

A “do follow” backlink will redirect to the website when clicked upon while a “no follow” will not. Most search engines ranks website and blogs on their result pages based on the amount of backlinks pointing to them.

So, as a blogger your aim is to offer mind-blowing, well-detailed content that attracts inks from other website.

12. Content

This refers to information that is offered on a blog or website. This information could be any format: text, videos, audio, slideshow etc.

The best form of content you can offer on your blog is text as it easily accessible to readers and attract traffic from search engines.

13. Crawler

This an automated program used by search engines to index we pages of a website, detect the kind of content on a blog and collects search terms into a directory for easy access.

14. Coupon code

This is a special kind of code, comprising of numbers and alphabet, that’s offered by a merchant to customers. When this code is entered in the specified field on the merchant’s site, this could offer a discount from the normal price, a free shipping bonus, a gift with purchase or something similar to that.

A good example is my special coupon code that offers a 60% discount off web hosting charges (just $47.4) plus free domain name for life on siteground.

15. CSS

This is advanced form of HTML which means Cascading Style Sheet. It is a set of codes used for structuring a web page. HTML, on the other hand, stands for Hypertext Markup Language.

16. Domain name

This is the web address of a blog or a website which people will type in the web browser to visit your blog. For example, the domain name of this blog is onlinebloggingincome.com.

When choosing a domain name for your blog, there’re some guidelines you need to follow that will ensure you get it right and avoid blogging blunders by newbies. This post: How to Choose a Good Domain Name for your Blog will give you the needed guidelines.

17. Duplicate content

This refers to content that are very similar to other content on a website or on different websites.

Most bloggers in Nigeria copy articles directly from other websites and paste it on their blog.

This act is known as plagiarism and most search engines (especially Google) have zero tolerance for duplicate content and usually penalize these websites that adopt these practices by removing them from SERPs (Search Engine Result Pages).

That’s why you see the same celebrity gist recycled all over the internet. You must strive to offer unique content on your blog so as to enjoy consistent traffic from search engines.

And when I say unique content, I mean: original, error-free and valuable content on your blog.

18. E-book

This is a popular abbreviation for the term electronic book. An e-book is the electronic version of a physical book, which can be read on a PC, tablet or smartphones.

To read an ebook, you must have an Ebook Reader (e.g Adobe Reader) installed on your computer or smartphone.

Here’s a link to download the Adobe Reader on your PC free of charge: www.get.adobe.com/reader

19. E-course

An e-course is simply a series of training on a particular topic that people are interested in which is delivered by email with the help of autoresponders.

20. Email marketing

This is simply the act of reaching out to either potencial or your current customers or readers of your blog by email.

21. Expired domain

An expired domain is simply a web domain name which the owner failed to renew in order for it to remain online. These domains are regarded as invalid and usually give an error message when accessed.

22. Favicon

This refers to the small picture, usually 16 pixels by 16 pixels, you find beside the url of a website in your browser.

23. Forum

This is a type of website (more like a bulletin board) where people discuss, share their thoughts and offer their 2 cent on a wide range of topic. Some forums are niche specific like Wariorforum.com while some covers a variety of topics like Narialand.com.

24. Home Page

This is the main page of a website that links to other web pages on the site. It’s usually the page you see when you visit the url of a website. For example, Onlinebloggingincome.com is the home page of this blog.

25. Keywords

These are words or group of words that people type into search engines while finding information on the internet.

For example, if you were looking for information on how to start a blog in Nigeria – you’ll simply type your query on Google or any other search engine, right?

Those words or queries which you type are simply known as keywords.

26. Keyword research

This involves the process of finding search terms, known as keywords, that people are searching for on the internet that aligns with the focus of your blog’s topic.

This is quite crucial as you’ll get first hand information on the type of content you should publish on your blog and the kind of questions your target audience are yearning for answers.

27. Mailing list

This is a list of email addresses of people that have opted for a particular newsletter to either receive post updates or other information from a website.

28. Newbies

This term refers to beginners who are new to the internet and are yet to grasp the intricacies of blogging and other internet or online businesses.

29. Niche

This refers to the specific topic or focus of a blog or website. There are several niches to choose for your blog: entertainment, job search, admission and scholarship for students, education, make money online, politics, jokes etc.

30. RSS feed

This stands for Real Simply Syndication.

31. Search engine

This is a web portal that provides information to users queries from a variety of sources and these information are always presented in a uniform and consistent manner.

The most popular search engine you can find today is Google.com which serve as a search engine for any topic you can ever think of.

32. SEO

This stands for Search Engine Optimization and simply means the process involved to rank a blog when someone search for a particular keyword that’s relevant to the blog.

There are many factors involved in this. According to this post, there over 200 factors.

 33. Theme

The theme controls the design design of a blog or the template used in determining how the website looks.

34. Traffic

This is simply the amount of visitors a website or blog attract on a daily basis.

Now, share your thoughts!

Do you have any questions regarding any of these terms? Or if you’re already a blogger, did I miss some terms that beginners will benefit from? Leave a comment below.

Can you do me a quick favour? If you found this post helpful, please help me share it with your friends. Be generous with information, I’ll really appreciate it! Click any of these buttons: [social_share style=”circle” align=”horizontal” heading_align=”inline” text=”” heading=”” facebook=”1″ twitter=”1″ google_plus=”1″ linkedin=”1″ pinterest=”0″ link=”” /]

How To Choose A Good Domain Name For Your Blog

Posted on - in Blogging In Nigeria, Blogging Platform

Yes.

You’ve finally decided to start a blog on a topic you’re deeply passionate about. And you’re aware you need a domain name to carry the voice and face of your blog.

But, how do you choose a good domain name for your blog?

How to choose a good domain name for your blog

First, you need to really understand what a domain name is and why you should pick a great domain name right from the beginning of your blogging journey.

So, what is a domain name?

Simply put, a domain name is the web address of your blog. This is exactly what people will type in the web browser to visit your blog.

Of course, you won’t actually want a situation where you’ll be compelled to change the domain name of your blog when it has been established and getting consistent traffic.

That’s like starting right from scratch, which means: Zero Page rank, terrible Alexa rank and poor domain authority.

Though, you could change your web hosting provider from to time to time depending on how best they soothe you but your domain name can’t be changed.

This makes it a very important step you need to carefully take in order to ensure your blog will enjoy a lasting legacy, loyal readers and consistent page rankings.

But before you start racking your brain on the domain name for your blog, you have to really understand the topic of your blog and your main audience.

I’ve written a well detailed post on this topic, just read: How To Start A Successful Blog In Nigeria.

Now, how exactly do you choose a good domain name for your blog?

Here are 8 basic guidelines to follow when choosing a domain name for your blog:

1. Make it short and sweet (3 words is best)

When a domain name is extremely long, it creates confusion and usually get typed wrongly, which directs potential readers to your competitors. Though, it could be extremely difficult to craft short domain names that are available for registration these days.

A good rule of thumb is to choose a domain name that contains three words as this makes it easy to spell, pronounce and visually appealing.

That way, your readers will easily recall your website – anytime, anyday.

2. Avoid the use of vague symbols

Make your domain name free from vague numbers or symbols (like hypens, numbers etc.) as this makes it difficult to promote your website with the word of mouth.

You can imagine, trying to tell someone you meant www.top10nigerianfacts.com, instead of www.topten-nigerianfacts.com.

You catch my drift?

This means you’ll always have to take out to explain the numbers and hypens which could just make your readers loose interest in what you’re saying.

When your domain name is natural in your mouth and free from hyphens and numbers, it makes it easy to remember and pronounce too.

3. Include your target keywords

Your target keywords are phrases or terms which you intend to rank for in search engines result pages (SERPs).

So, having these keywords in your domain name will boost your chances of gaining free traffic directly from search engines than other related blogs that don’t have these keywords in their domain name.

In fact, according to this post by Brian Dean, having your keywords in the domain name acts as a relevant ranking signal which helps to boost your search engine rankings.

Take for instance, if you intend to start a blog on a topic like job search tips for Nigerians.

You can strategically place your main keyword: Job search, in your domain name. This could be something like jobsearchportal.com.

You get now, right?

That way, you’ll be more likely to get high rankings for these keywords and that’s free traffic for you.

4. Ensure it carries the focus of your blog

Your domain name should give your readers an idea of what your blog is all about within the shortest period of time.

For example, my domain name is onlinebloggingincome.com and the main focus of this blog is basically teaching blogging tips, which explains why I included it in my domain name.

A well descriptive domain name tells your visitors what your blog is about, the type of content on your blog and what they should be expecting from you.

5. Always go for the .com extension

People are very familiar with the .com extension and will most likely use the extension whenever they intend to visit your site.

So, ensure you try to get the .com top level domain (TLD).

Although, this could be very difficult considering the fact that virtually every English word you can ever think of have already been registered. So, you can always settle for other extensions like “.net” or “.org”.

It doesn’t hurt, anyway.

6. Make it look professional

Now, you’re wondering: “What does been professional has to do with my domain name?”

Stay calm.

A blog that comes with a sub-domain name like www.thislooksugly.wordpress.com or www.mynewwebsite.blogspot.com will definitely kill the profit potencial of your blog.

Did you see how long and ugly the url looks?

These are domains that are under a real domain name, hence the .domain.com extension. Most readers will not really take you serious.

So, getting your own domain name is the best approach to profitable blogging.

7. Make it unique and different

Take it or leave it: there will always be “bigwigs” in your niche who has authoritative and massive following.

But, you don’t necessarily have to copy them. Make your domain name carry a unique and different blend from the norm.

8. Never buy expired domain names

An expired domain name is simply a domain name which the owner failed to renew for certain reasons. Many a blogger would advice you get a domain name that has expired because of the free existing backlinks, traffic and domain page rank.

But, I beg to disagree.

These domains may have been penalized by a Google update, used for spamming in the past or have a very bad history which could be a recipe for failure if you go for them.

Now, you tell me:

“Why would anyone abandon a domain that was profitable?”

Thought so.

Conclusion

Choosing a domain name for your blog actually starts by knowing exactly what you intend to focus on your blog, the topic you want your readers to read and your overall strategy.

So, don’t dwell on a perfect name.

Implement the tips highlighted above and start sharing your ideas to the whole world.

We’re waiting, so don’t keep us in suspense for too long.

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What Is The Difference Between A Blog And A Website? Clear The Confusion!

Posted on - in Blogging Platform

I see this question a lot: “What’s the difference between a blog and a website?” especially in forums, online discussions and Facebook groups.

And it could be confusing if you’re new to the blogosphere.

Though, I tried to answer the question each time I see one. I though it would be a good idea to write a blog post on the topic.

So, here you go:

What is a Blog?

A blog is a type of a website that is frequently updated with new contents and these contents (called posts and pages) are arranged by the date of publication where the most recent posts are placed above the older posts on the home page.

Simply put, a blog features content in a reverse chronological order.

This means that, this blog post for instance, will show up at the top of other posts because it is the most recent post on this blog leaving older ones below.

You get it right?

So, as I write more new post on this blog: this post begin its journey downwards because more recent posts are being published.

The older posts are not lost but moved to the archives which are arranged by the date of publication.

Also, a blog offers a comment section where readers can ask questions, share their thoughts or offer feedback about a post or topic they’ve just read.

This creates an engaging, lively, conversational environment on your blog and attracts repeat visitors.

Though, not all blogs use comments but most blogs do. This blog is not a one-way conversation; you can also air your views on virtually any post I publish.

To do this, simply:

  • Scroll down to comment section labeled: Leave a Reply.
  • Enter your name, email address, your website url and type your comment.
  • Then click post comment and you’ll see exactly what your shared live on the blog.

Try it now to see it in action!

Some blogs comes with a hosted domain name which reads: www.myblog.blogspot.com or www.myprettyblog.wordpress.com while others come with a top-level domain name like www.smartbloggingtips.website.

So, whenever you visit a site whose home page is frequently updated with new content and the url comes with a “.wordpress.com”, “.blogspot.com”, “.typepad.com” etc.

This should tell you that it is a blog but it is freely hosted on WordPress, Blogger or Typepad (depending on the extension).

Most people love to create this type of blog because it doesn’t cost a dime.

A very good example is LindaIkeji.blogspot.com.

On the flip side, when a site carries an interface which is frequently updated with new content and the url comes with a top-level domain (e.g myblog.com), then it is a self-hosted blog.

These types of blogs are mainly powered by content management systems like WordPress, Joomla, Drupal etc.

“Hint: SmartBloggingTips is built on WordPress content management system”

Here is a summary of what a blog is:

  • The content (in form of blog posts) is frequently updated.
  • These blog posts are arranged in reverse chronological order.
  • These blog posts can be arranged by categories, sub-category, date, tags and author.
  • Provides a commenting system where readers can share their opinion, ask a question and interact with the author.

So, what exactly is a website?

What is a website?

 

A website is simply a web page, usually static in appearance, which rarely changes it contents.

These web pages contains information which are written using HTML (Hyper Text Mark up Language), CSS (Cascading Style Sheet), Javascript, Phyton etc. and then uploaded to a web server for it to be accessible online.

The home page is the main page of a website and this is where visitors will find themselves when they enter the url of the website.

If the website has more than one page, the home page will serve as room to access other web pages on the site.

To create a website from scratch, you must have a very good knowledge base of website designing and website development.

Website designing simply covers how your websites looks: the design, the menus, background colour, banner location, the basic layout etc. While website development covers how your website will work when a visitor visits your website.

For example, when someone visits your site – do you want them to an account? Where will the form take them to?

How will they order for a featured product?

Hope you get the drift?

These days, website designers adopt the use of softwares like Dreamweaver, Kompozer, Artisteer etc. to create a website from scratch.

These softwares carry a design template that can be customized easily and comes built in with a FTP program which makes it easy to publish the contents to the web without hassles.

Though, you can create a simple static web page by writing your HTML codes from scratch on a basic text editor like Notepad or BBEdit without using a web designing software.

But that’s rather traditional.

Examples of websites include: Freshbooks.com, Airbnb.com, Mint.com, Amazon.com, Wakanow.com, Jiji.com etc.

Most people visits websites mainly to buy products – as in the case of Amazon, sell products – as in the case of Jiji, order for services – as in the case of Wakanow etc.

So, there’s no means of interaction as the communication adopts a one-way approach.

Here is a summary of what a website is:

  • The content is static and rarely changes.
  • There is no room for interaction, so visitors hardly share their comments. Though, you can easily contact them if they have a contact page, a live chat or telephone number.
  • Most websites are meant for buying and selling of products.

So, Website Or Blog: Which is better?

This depends on what you intend to achieve. If you want a web page where you will be updating frequently, then go for a blog.

In fact, search engines loves fresh content and as you had more and more content that people are searching for – they’ll find your blog.

That’s free traffic for you.

Remember, More Traffic = More Money!

But if what you desire is a web page that you don’t intend to change frequently – a website is a sure bet!

Also, you can run a blog like a website if you wish.

I would love to hear your thoughts on this post, did I miss something? Or do you have a contribution to add? Leave a comment below!

How To Start a Successful Blog In Nigeria (Even If You’re A Beginner)

Posted on - in Blogging In Nigeria

Ever wondered how you could start a successful blog right from scratch, dominate your niche and ultimately make money from your writing?

Well, I’m going to shock you with these sobering stats:

  • There are over 156 million blogs on the internet. Source
  • 172,800 blogs are created each day. Source
  • 2 million blog posts are written everyday. Source

So, how can you ever beat this hefty competition in the online world?

That’s exactly what you’ll learn in this post.

But first, what is blogging?

Blogging is definitely not a new thing in Nigeria but in simple terms:

“Blogging is simply the act of sharing your opinion on a particular topic to an audience on a blog. (my definition)”

This make readers see you as an expert in your blog’s topic, strengthen the trust they have in you and makes it easy for you to sell your products easily.

But, that’s just a chunk of what blogging is all about.

You see the likes of Jide Ogunsanya, Akaahan Terungwa, Uche Pedro, Ajaero Martins, Linda Ikeji, Abass toriola … amass enviable success from blogging and you wonder:

“How did they become so successful?”

The truth is:

These successful bloggers followed certain pathways that you can easily implement today. They had a vision, they had a mission and they stuck with it.

So, if you’ve been looking for the best way to start a successful blog, here is a step-by-step guide to follow:

1. Know the reason why you want to blog

You don’t just start a blog without a vision and main intent. It would be stupid to just wake up one morning and say to yourself:

“I want to start a blog and be like Linda Ikeji.”

It doesn’t work that way. You’ll definitely be chasing shadows and won’t see any results from all your efforts.

Know the reason why you want to blog. I’m repeating this so you get ingrained into your head.

This could be:

  • To show your expertise on a particular topic Nigerians are eager to learn.
  • Build an audience by offering immense value to readers.
  • Or to sell your products and services.

This will give you a direction to tread, a main focus to aim and a mission to accomplish.

2. Choose a specific niche

A niche is simply your blog’s focus: the kind of information you dish out to your readers, the topic you write about and generally what your blog is all about.

I recently stumbled on a blog that was writing on every topic under the sun: technology, health, entertainment, motivation, blogging etc.

C’mon, how can you attain success with this kind of approach?

This creates confusion and scares the hell out of readers. A new visitor will struggle to grab what your blog is all about and bounce off immediately, never to return.

Trying to write about everything would demean the focus of your blog, provide an unreliable audience, and could be difficult to monetize your blog since you don’t go in-dept on a particular topic.

 A smart way to choose a niche for your blog is to choose a topic that Nigerians are interested in and you can write about consistently. With this, you can build a raving audience quickly. Hot topics you could focus for your blog in Nigeria include: Job search tips, admission and scholarships for students, blogging tips and make money online tips.

For a more detailed list, read this post: 27 Hot Online Business Ideas For Nigerians

3. Choose a blogging platform

There are many blogging platforms on the internet, so where do you start your blog. Some are free while others require some financial investment.

WordPress is by far the most populous blogging platform you can ever find today, powering big blogs like CNN, Mashable, Techcrunch, New York Times etc. It has two versions: WordPress.com and WordPress.org.

WordPress.com is the free version while WordPress.org is self-hosted version. To really understand the difference between both versions, read this post.

Also, Blogger is also another popular blogging platform owned by Google. The service is free but comes with some restrictions just like the free version of WordPress.

Other blogging platform includes: Squarespace, Dropplets, Postagon, svbtle etc.

Now, which blogging platform should you go for?

I know… I know, using a free platform is good (and has now become the norm in Nigeria) but they’ve restriction that would hinder your blog’s growth.

You wonder why most bloggers running free blogs migrate to a self-hosted platform?

It’s because of the independence, the freedom, the control and the flexibility. And that’s what I recommend – go for gold, go for a self hosted blog.

You can imagine having a blog’s url that reads: myblog.wordpress.com or myblog.blogspot.com. That looks unprofessional, long and damn ugly.

Besides, your readers won’t take you serious. They’ll take you as one of those bloggers trying to test the waters of blogging.

So, start on a serious note!

You can use my step-by-step tutorial on how to set up your blog on WordPress in 30 Minutes.

4. Choose a good domain name

Your domain name is the web address of your blog. This is what you would refer people to when telling them about your blog.

Your domain name should correlate with your blog’s topic. For example my domain name is Onlinebloggingincome.com. Even without telling you what my blog is about, you already have an idea: blogging tips.

You get the drift?

Just be creative when choosing your domain name but if you need additional tips, follow this guidelines:

  • Keep it short, simple and easy to remember. (3 words is best)
  • Avoid the use of dashes and vague symbols, as this causes confusion.
  • A .com is most preferable because people are more familiar with it.
  • Spend some time to decide a good name but don’t dwell on a perfect name.

If you’re short of ideas, you can use a free tool like www.freedomaingenerator.com to give you suggestions.

5. Create content that readers find useful

Ever heard the cliché: content is king?

I’m sure you have.

To really attract readers to your blog, you must write useful, awesome and valuable articles that readers find helpful. Doing this, will help you build an audience that will turn to regular readers of your blog.

You see, readers will only share or talk about what they find useful. You should not add to the number of “copy-and-paste-bloggers” that already abound.

Helpful content is what drives people to your blog, makes them stick for a while and intrigue them to return.

Content is truly king!

To me, content is more than just king. It’s the powerhouse of your blog, without it your blog will die in obscurity.

Take your time to research your articles thoroughly and offer helpful content that gives value to your readers.

This will position you as an expert in your niche and boost your blog’s growth.

6. Promote your blog like hell

You could write mind-blowing content on your blog consistently for weeks or even months but if no one reads it, you’re probably wasting your time.

It’s more like mounting the podium to speak to an empty hall. No one is there to listen to you, even if you’re the greatest speaker on the planet.

Also, you could have an amazing, jaw-dropping and professional blog design but that doesn’t guarantee the success of your blog.

You need to proactively promote your blog to build your audience and grow your readership.

Just take a look at this screenshot:

Benefits of Guestblogging in Nigeria
The Benefits Of Guestblogging (Traffic Increase)

That was exactly how this blog went from a blog that was as “silent” as a grave yard, which no one read to hundreds of visitors for several weeks – all thanks to a guest post on Webincomeplus.

Promotion rocks, big time.

So, how exactly can you promote your blog?

You can network with other bloggers, write a guest post on high-traffic blogs in your niche, create thread on forums about a post on your blog, share your post on social media, interview an expert …comment on related blogs etc.

The list is endless!

Don’t just sit back and hope someone will visit your blog someday.

Blow your trumpet, promote your posts and gain the attention you deserve.

7. Create a powerful business plan for your blog

Believe it or not, if you want to grow a successful blog – you need to create a solid business plan before even launching it in the first place.

If you treat your blog as a business and structure a detailed plan to follow, you will start to see results in no time.

A business plan gives you a road map to follow, a guide to monitor your progress critically and a yardstick to measure the profit potencial of your blog.

Now, ask yourself:

  • What are the tools that will make my journey go smoothly?
  • How will people find my blog?
  • Who is my target audience and what are my blogging goals?
  • How do I intend to make money from my blog?
  • …the list is endless.

All this will stipulate in a fool-proof business to guide you along. To really understand how to create a powerful business plan for your blog, get a copy of my free ebook right here.

Conclusion

You see, you can do this.

No matter how the odds look scary. Most successful bloggers started at a time when blogging was not even popular and now they’ve achieved enviable success.

Talk of the likes of Linda Ikeji, who blogged for years before gaining traction or the likes of Jide Ogunsanya who stuck with what he was passionate about and now he’s reaping the fruits he labored for.

So, do not balk. Don’t say to yourself:

“I’m looking for the perfect time.”

Action, persistence, optimism and consistency are the main features you’ll find in these successful bloggers.

So, don’t let anything stop you.

Now, I would love to know:

Have you started a blog? Which of these tips do you intend to get started with? Share your thoughts.

Can you do me a quick favour? If you found this post helpful, please help me share it with your friends. Be generous with information! I’ll really appreciate it. Click any of these buttons: [social_share style=”circle” align=”horizontal” heading_align=”inline” text=”” heading=”” facebook=”1″ twitter=”1″ google_plus=”1″ linkedin=”1″ pinterest=”0″ link=”” /]

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